Anyone can sell product by dropping their prices, but it does not breed loyalty.
When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from.
I never imagined I'd write a book.
Be the leader you wish you had.
You have to have a patience for college.
And when a leader embraces their responsibility to care for people instead of caring for numbers, then people will follow, solve problems and see to it that that leaderโs vision comes to life the right way, a stable way and not the expedient way.