If a movement is to have an impact it must belong to those who join it, not those who lead it.
Simon SinekA why has to be for others. It's something you give to the world. It's the reason your friends love you because this is the thing that you give them and it fulfills them. This is the reason your clients love you or your fans love you because you give them something. It's something to offer, that's what the why is.
Simon SinekPurpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.
Simon Sinek