When we are selective about doing business only with those who believe in our WHY, trust emerges.
Simon SinekPeople don't buy what you do; they buy why you do it and what you do simply proves what you believe.
Simon SinekA parent does not do everything for their kid. A parent that does everything for their kid produces a kid with no self-confidence.
Simon SinekReturning from work feeling inspired, safe, fulfilled and grateful is a natural human right to which we are all entitled and not a modern luxury that only a few lucky ones are able to find.
Simon SinekMulti-millionaires who pay half or less than half of the percentage of tax the rest of us pay justify their actions by saying they pay what the law requires. Though true, the fact is they found ways within the law to beat the purpose of the law - which, in the case of taxes, is that we all pay our fair share.
Simon Sinek