We crave explanations for most everything, but innovation and progress happen when we allow ourselves to embrace uncertainty.

Generosity is doing something for someone else expecting nothing in return.

The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.

People don't buy what you do; they buy why you do it and what you do simply proves what you believe.

The responsibility of leadership is not to come up with all the ideas but to create an environment in which great ideas can thrive.

I couldn't understand why my productivity went down when I had deliberately made more time available to write. Then I realized it was because I wasn't flying as much.

If a movement is to have an impact it must belong to those who join it, not those who lead it.