In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others.
Simon SinekLeaders volunteer to go first into danger. Their willingness to sacrifice for us is the reason we're inspired to follow.
Simon SinekWe invest in things like the future, like our children, like education. In other words, we invest in things that we understand we will not see an immediate return of investment but everybody knows it will have a positive impact and you can easily measure it over the course of time. Your why is exactly the same thing.
Simon Sinek