There are leaders, and there are those who lead. Leaders are those who hold a position of power or authority. But those who lead are those who inspire us. And it's those who start with why, that have the ability to inspire those around them or find others who inspire them.

You have to be careful what you think you know.

Work requires effort. Things we love to do feel effortless. Only do the things you love and you'll never have to work again.

When we are selective about doing business only with those who believe in our WHY, trust emerges.

I never set out to do the things I'm doing now.

It's the discipline to understand that the things that might make you rich or things might make you famous are sometimes worth pursuing and sometimes are not.

Complaining begets more complaints. Anger begets more anger. And optimism begets more optimism.