Success comes when we wake up every day in that never-ending pursuit of why we do what we do.

Nike doesn't want to make products for everyone - they want to make products for champions.

Too many people write books as a calling card.

It's always the organizations that are resource constrained that come up with the good ideas to win.

If everything goes right, we get a good experience. If everything goes wrong, we get a good story.

The value we provide most to others is the same value we appreciate most from others.

When my books came out, they started selling but they started selling at a relatively consistent but low pace. And they started to pick up the pace.