The value of emotions comes from sharing them, not just having them.

Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options.

Stories are attempts to share our values and beliefs. Storytelling is worthwhile when it tells what we stand for.

I'm building on purpose. I'm building that tipping point. I'm building that law of diffusion of innovation.

Those in pursuit of Why are inspired to do what is right. Those in pursuit of What are driven to do what is easy.

Wal-Mart's size and scale is so vast they literally have the ability to change the face of the entire country. If Wal-Mart were to make a decision tomorrow to refuse to sell a single product made with partially hydrogenated oils, for example, we'd probably see rates from heart disease decline a few years later. That's how powerful Wal-Mart is.

Leadership isn't answering the questions others ask. Leadership is asking others to answer their own questions.