Most ideas that are successful are ludicrously simple

Ideas alone can be works of art; they are in a chain of development that may eventually find some form. All ideas need not be made physical.

You shouldn't be a prisoner of your own ideas.

Unless you're involved with thinking about what you're doing, you end up doing the same thing over and over, and that becomes tedious and, in the end, defeating.

Conceptual art is only good if the idea is good.

Once it is out of his hand the artist has no control over the way a viewer will perceive the work. Different people will understand the same thing in a different way.

Don’t worry about cool, make your own uncool.