Most ideas that are successful are ludicrously simple

[The artist's aim is] not to instruct the viewer, but to give him information... . The artist would follow his predetermined premise to its conclusion, avoiding subjectivity. Chance, taste, or unconsciously remembered forms would play no part in the outcome. The serial artist does not attempt to produce a beautiful or mysterious object but functions merely as a clerk cataloguing the results of his premise.

What the work of art looks like isn't too important.

Obviously a drawing of a person is not a real person, but a drawing of a line is a real line.

Buying books was a way anyone could acquire a work of art for very little.

The artist is seen like a producer of commodities, like a factory that turns out refrigerators.

New materials are one of the great afflictions of contemporary art. Some artists confuse new materials with new ideas.