We all want to be natural. I am seeing an increasing number of people who want to match the products they use every day to a more natural, healthy lifestyle.
Sophie Heyman UlianoI'm a fan of Tom's of Maine natural oral care line for those very reasons; they deliver on both healthy and environmental goodness. The beauty of it is you'll feel even more empowered knowing you're doing something good for yourself and the environmental footprint of your beauty routine.
Sophie Heyman UlianoGoodness is also about interacting with people, brands, companies and organizations who are invested in sustainable and ethical practices. What's the point of using products that are ruining our Earth? It doesn't make sense.
Sophie Heyman UlianoWith the right information at our fingertips, we can always make better decisions. That is one of the reasons I'm working with Tom's of Maine, in particular. For decades they've provided information about ingredients, their purpose and source.
Sophie Heyman UlianoThat transparency is important. Look at what's inside products and seek out those that contain natural, plant-based ingredients - from toothpaste to cosmetics.
Sophie Heyman UlianoBaby Boomers are now living longer and want to stay vibrant and gorgeous for as long as possible. I've identified a need for women to learn the basics of a healthy, holistic, daily regimen, which will bring a healthy glow to their skin. It's all about allowing our true self to shine, both literally through our skin and metaphorically through our soul.
Sophie Heyman Uliano