Hollywood is definitely now embracing a more natural approach to beauty. Staying "youthful-looking" is old news.

The ubiquitous term "anti-aging" has become meaningless. Women today want to look like a more revitalized version of themselves.

Goodness, for me, has to start in my own backyard: find what's beautiful about where I am right now, rather than criticizing myself for what I'm not. We live in a culture where physical perfection and youth is revered, and so women over a certain age begin to feel irrelevant.

Baby Boomers are now living longer and want to stay vibrant and gorgeous for as long as possible. I've identified a need for women to learn the basics of a healthy, holistic, daily regimen, which will bring a healthy glow to their skin. It's all about allowing our true self to shine, both literally through our skin and metaphorically through our soul.

That transparency is important. Look at what's inside products and seek out those that contain natural, plant-based ingredients - from toothpaste to cosmetics.

I love to help women cut through all the labeling loopholes to find the best personal and oral care products on the market. This includes, of course, ingredients, but also recyclable packaging, products with expiration dates, examining company values (which includes no animal testing), and more.

The most beautiful women I know are passionate, curious, funny and have a deep sense of purpose and they are all over 70! Finding these qualities in myself, and celebrating them in other women is the starting place of being Gorgeous for Good.