The ubiquitous term "anti-aging" has become meaningless. Women today want to look like a more revitalized version of themselves.
Sophie Heyman UlianoMy personal passion is to educate women so that they can be empowered to make better choices. Sometimes we don't make healthy choices because we don't know any better.
Sophie Heyman UlianoBaby Boomers are now living longer and want to stay vibrant and gorgeous for as long as possible. I've identified a need for women to learn the basics of a healthy, holistic, daily regimen, which will bring a healthy glow to their skin. It's all about allowing our true self to shine, both literally through our skin and metaphorically through our soul.
Sophie Heyman UlianoI love to help women cut through all the labeling loopholes to find the best personal and oral care products on the market. This includes, of course, ingredients, but also recyclable packaging, products with expiration dates, examining company values (which includes no animal testing), and more.
Sophie Heyman UlianoI think that what we put on our skin and what we eat, you just cannot compromise. You cannot keep on putting things that are toxic and that are going to compromise your health on your skin. Your skin absorbs. It's the same as eating. Over 60 percent is absorbed directly into your blood stream. So to me paying that little bit extra is absolutely worth it. It's health insurance.
Sophie Heyman UlianoHollywood is definitely now embracing a more natural approach to beauty. Staying "youthful-looking" is old news. The ubiquitous term "anti-aging" has become meaningless. Women today want to look like a more revitalized version of themselves. The bottom line is we all want to be natural. I am seeing an increasing number of people who want to match the products they use every day to a more natural, healthy lifestyle.
Sophie Heyman Uliano