There are several key pieces to keeping audiences engaged, and the evolution of that. One is a content-first strategy because you need to provide the best possible product, no matter what your brand is, it's got to be a great, incredible product first.

The number one quality is charisma. You have to be able to connect with the audience. That is that magic "it" factor that designates a star from someone who is just never going to be a star.

A lot of brands just push messages out on social media, but that's not what social is about.

I was not allowed to date wrestlers, or anyone else in the company, across the board.

Social is about engaging, it's about a conversation, it's about listening and then responding, it's an ongoing conversation with our fan base.

UFC is not a competitor to the WWE because we are entertainment and UFC is competitive sport. It's very different.

I kicked a boy in the shins in second grade for making fun of my father.