Beginners are many; finishers are few.

Contrary to what most people believe, trust is not some soft, illusive quality that you either have or you don't; rather, trust is a pragmatic, tangible, actionable asset that you can create.

It's better to be trusted than to be liked.

Our lives are the results of our choices. To blame and accuse other people, the environment, or other extrinsic factors is to choose to empower those things to control us.

It's like the more you know the more you know you don't know.

Everyone has values; even criminal gangs have values. Values govern people's behavior but principles govern the consequences of those behaviors.

When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.