A good affirmation has five basic ingredients: it's personal, it's positive, it's present tense, it's visual, and it's emotional.

Anything less than a conscious commitment to the important is an unconscious commitment to the unimportant.

It doesn't really matter how fast you're going if you're heading in the wrong direction.

Interdependency follows independence.

In many situations involving service recovery - the problem itself became the catalyst for the creation of even greater trust as the companies took the issues head-on and worked through the difficult problem in a way that restored confidence.

The amateur salesman sells products; the professional sells solutions to needs and problems.

Habit is the intersection of knowledge (what to do), skill (how to do), and desire (want to do).