Trust is a function of two things: character and competence. Character includes your integrity, your motive and your intent with people. Competence includes your capabilities, your skills, and your track record. Both are vital.
Stephen CoveyEach of us tends to think we see things as they are, that we are objective. But this is not the case. We see the world, not as it is, but as we are - or as we are conditioned to see it.
Stephen CoveyHow different our lives are when we really know what is deeply important to us, and keeping that picture in mind, we manage ourselves each day to be and to do what really matters most.
Stephen CoveyThe first principle of ethical power is Purpose. By purpose, I don't mean your objective or intention-something toward which you are always striving. Purpose is something bigger. It is the picture you have of yourself-the kind of person you want to be or the kind of life you want to lead.
Stephen Covey