When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.
Stephen CoveyWhen you have a challenge and the response is equal to the challenge, that's called 'success'. But once you have a new challenge, the old, once-successful response no longer works. That's why it is called a 'failure'.
Stephen CoveyTrust is equal parts character and competence... You can look at any leadership failure, and it's always a failure of one or the other.
Stephen Covey