A good affirmation has five basic ingredients: it's personal, it's positive, it's present tense, it's visual, and it's emotional.
Stephen CoveyIn many situations involving service recovery - the problem itself became the catalyst for the creation of even greater trust as the companies took the issues head-on and worked through the difficult problem in a way that restored confidence.
Stephen CoveyPrinciples are guidelines for human conduct that are proven to have enduring, permanent value.
Stephen Covey