Contrary to what most people believe, trust is not some soft, illusive quality that you either have or you don't; rather, trust is a pragmatic, tangible, actionable asset that you can create.
Stephen CoveySynergy: The combined effect of individuals in collaboration that exceeds the sum of their individual effects.
Stephen CoveyStrategy is important, but trust is the hidden variable. On paper you can have clarity around your objectives, but in a low-trust environment, your strategy won't be executed.
Stephen Covey