It comes from within.

Trust is the highest form of human motivation.

The universal elements are integrity, vision, discipline, passion, governed by conscience. Conscience has been educated through studying and pondering the universal, timeless principles of all six major world religions.

Trust is a competency. It's something you can get good at. It's a strength you personally, and your team and your company can master. Being good at it will elevate every other strength you have.

Life is a mission, not a career.

When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.

Too many vacations that last too long, too many movies, too much TV, too much video game playing - too much undisciplined leisure time in which a person continually takes the course of least resistance gradually wastes a life. It ensures that a person's capacities stay dormant, that talents remain undeveloped, that the mind and spirit become lethargic and that the heart remains unfulfilled.