We are free to choose our response in any situation, but in doing so we chose the attendant consequence. If we pick up one end of the stick, we pick up the other.

A good affirmation has five basic ingredients: it's personal, it's positive, it's present tense, it's visual, and it's emotional.

It's not what people do to us that hurts us. In the most fundamental sense, it is our chosen response to what they do to us that hurts us.

When we succumb to believing that we are victims of our circumstances and yield to the plight of determinism, we lose hope, we lose drive, and we settle into resignation and stagnation.

When you have a challenge and the response is equal to the challenge, that's called 'success'. But once you have a new challenge, the old, once-successful response no longer works. That's why it is called a 'failure'.

Principles are guidelines for human conduct that are proven to have enduring, permanent value.

True effectiveness is a function of two things: what is produced (the golden eggs) and the producing asset (the goose).