We were sort of coming from an angle where we wanted to break rules.

Even though we were influenced by American culture and music, we like the rest of Europe have been colonized with that in the post-war period. At the same time there's a sense of dirty earthiness and Europeanness and Britishness in it as well.

We were sort of coming from an angle where we wanted to break rules.

If you're going to change things, one of the things we had to change is to get away from that traditional model of rock music, and we were a part of that.

I think that's the fascinating thing that exists now. This contrasts with a celebrity art and celebrity music culture.

We were responding to a period in the 70s when we started that it was very much you cannot be involved in music unless you studied to do music.

One of the tropes of our videos is that they were very rhythmic with clipped edits.