This was in the sense that if Dada was reacting to the morality and aesthetics of pre-WWI, then we were very much a reaction to the pomposity of rock that existed within music at that time.

I think that's the fascinating thing that exists now. This contrasts with a celebrity art and celebrity music culture.

In that period, we had the Cold War mentality imbued through us - the Post-war [environment] and the Cold War. I think we were reflecting some of that. This was before the Wall collapsed, etc.

We've always been journalists - and have seen ourselves in that way. But we sort of recontextualized it through music.

We were working in entertainment, in the music industry, with popular music, it was important, but it was something that we also felt was a responsibility.

We were responding to a period in the 70s when we started that it was very much you cannot be involved in music unless you studied to do music.

I think you have a certain level of confidence in what you do. "Arrogance" is the wrong word. I think when you go into it, you're aware that you're doing it for the right reasons - and you have your own moral and ethical code. And we weren't driven by money, but by a a desire to make music and make a statement.