Looking back, I think we were very much a part of democratizing music, and we wanted to demystify the process of making music - to show it's a myth.

If you're going to change things, one of the things we had to change is to get away from that traditional model of rock music, and we were a part of that.

We were coming from a completely different place, which was saying "sound" is what you want to define it as, and you can shape it into music in whichever way you want.

Crackdown, the video, interpreted and reflected a sense of authority and austerity and a sense of slight, impending doom.

I think probably underneath it all, film [Kino] has its own rhythm and its own dynamic, and we were trying to capture the movement of film and cross-reference it with music.

[Kino] worked really well as a song title, and to build into a lyric, and also how we embraced mulit-media at the time.

We were working in entertainment, in the music industry, with popular music, it was important, but it was something that we also felt was a responsibility.