[Kino] worked really well as a song title, and to build into a lyric, and also how we embraced mulit-media at the time.

We had always used found sound, but we had always used it in an analogue way. And it was the early days of using collage and sound in a digital way. MTV, a couple of years later would be that way.

If you're going to change things, one of the things we had to change is to get away from that traditional model of rock music, and we were a part of that.

We were sort of coming from an angle where we wanted to break rules.

You don't have to be trained in music to create sounds and to produce and release music. That's what we were saying back in 73-74. And that's the way the world is now - and all the tools of creation, production and dissemination are there in everybody's bedrooms, front rooms and studios.

Even though we were influenced by American culture and music, we like the rest of Europe have been colonized with that in the post-war period. At the same time there's a sense of dirty earthiness and Europeanness and Britishness in it as well.

One of the tropes of our videos is that they were very rhythmic with clipped edits.