We were iconoclastic. We weren't there to sort of follow the trends really. So it was important that we were making a statement against that.

Crackdown, the video, interpreted and reflected a sense of authority and austerity and a sense of slight, impending doom.

We were working in entertainment, in the music industry, with popular music, it was important, but it was something that we also felt was a responsibility.

Music doesn't have to be so rule-based - and so strict in its structures, construction and perception.

If you're going to change things, one of the things we had to change is to get away from that traditional model of rock music, and we were a part of that.

I think that's the fascinating thing that exists now. This contrasts with a celebrity art and celebrity music culture.

I think probably underneath it all, film [Kino] has its own rhythm and its own dynamic, and we were trying to capture the movement of film and cross-reference it with music.