We were iconoclastic. We weren't there to sort of follow the trends really. So it was important that we were making a statement against that.

I think that's the fascinating thing that exists now. This contrasts with a celebrity art and celebrity music culture.

We were responding to a period in the 70s when we started that it was very much you cannot be involved in music unless you studied to do music.

Looking back, I think we were very much a part of democratizing music, and we wanted to demystify the process of making music - to show it's a myth.

If you're going to change things, one of the things we had to change is to get away from that traditional model of rock music, and we were a part of that.

I think underneath it all [in the Big Funk] was a little bit of a Europeanness in it.

One of the tropes of our videos is that they were very rhythmic with clipped edits.