Using the Product Development Waterfall diagram for Customer Development activities is like using a clock to tell the temperature. They both measure something, but not the thing you wanted.
Steve BlankYou need to ask yourself, โWhere do you want to work: startups, mid-size or large companies?โ If you find yourself debating the โstartup versus large companyโ choice youโve already chosen the big company. Entrepreneurship isnโt a career choice itโs a passion and obsession.
Steve Blank