Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model.

You need to ask yourself, ‘Where do you want to work: startups, mid-size or large companies?’ If you find yourself debating the ‘startup versus large company’ choice you’ve already chosen the big company. Entrepreneurship isn’t a career choice it’s a passion and obsession.

In a startup no facts exist inside the building, only opinions.

There are no facts inside the building so get the hell outside.

No Plan Survives First Contact With Customers

Business plans are the tool existing companies use for execution. They are the wrong tool to search for a business model.

We now know that something between 85 and 90 percent of most software product features are unwanted and unneeded by customers. That is an enourmous ammount of waste of time and money that ends up on the floor.