Greatest risk is not development of new product, but development of customers and markets
Steve BlankYou need to ask yourself, โWhere do you want to work: startups, mid-size or large companies?โ If you find yourself debating the โstartup versus large companyโ choice youโve already chosen the big company. Entrepreneurship isnโt a career choice itโs a passion and obsession.
Steve BlankStartups donโt fail because they lack a product; they fail because they lack customers and a profitable business model.
Steve Blank