In a startup no facts exist inside the building, only opinions.
Build and they will come’ is not a strategy, it’s a prayer.
Unless you have tested the assumptions in your business model first, outside the building, your business plan is just creative writing.
The world is run by those who show up not those who wait to be asked.
No Plan Survives First Contact With Customers
When you're gone would you rather have your gravestone say, 'He never missed a meeting.' Or one that said, 'He was a great father.'