In a startup no facts exist inside the building, only opinions.

Business plans are the tool existing companies use for execution. They are the wrong tool to search for a business model.

Greatest risk is not development of new product, but development of customers and markets

There are no facts inside the building so get the hell outside.

In a startup no facts exist inside the building, only opinions.

We now know that something between 85 and 90 percent of most software product features are unwanted and unneeded by customers. That is an enourmous ammount of waste of time and money that ends up on the floor.

Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model.