Startups donโt fail because they lack a product; they fail because they lack customers and a profitable business model.
Steve BlankGreatest risk is not development of new product, but development of customers and markets
Steve BlankUsing the Product Development Waterfall diagram for Customer Development activities is like using a clock to tell the temperature. They both measure something, but not the thing you wanted.
Steve BlankThe company that consistently makes and implements decisions rapidly gains a tremendous, often decisive, competitive advantage.
Steve Blank