Build and they will come’ is not a strategy, it’s a prayer.

Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model.

Unless you have tested the assumptions in your business model first, outside the building, your business plan is just creative writing.

The world is run by those who show up not those who wait to be asked.

Business plans are the tool existing companies use for execution. They are the wrong tool to search for a business model.

Startups are painful, stressful and at times demoralizing. You need to be a true believer in the vision of what you are doing. You need to passionate about it and love what you’re doing. If you don’t, there is no way you can sustain the hours, stress and disappointment. There’s no way you’re going to be able to convince investors, customers and most importantly recruit a world-class team if you not building something you think is going to change the world.

Essentials of how to do a startup do not include writing a business plan