Build and they will come’ is not a strategy, it’s a prayer.

Build and they will come’ is not a strategy, it’s a prayer.

Greatest risk is not development of new product, but development of customers and markets

Unless you have tested the assumptions in your business model first, outside the building, your business plan is just creative writing.

My advice was to start a policy of making reversible decisions before anyone left the meeting or the office. In a startup, it doesn't matter if you're 100 percent right 100 percent of the time. What matters is having forward momentum and a tight fact-based data/metrics feedback loop to help you quickly recognize and reverse any incorrect decisions. That's why startups are agile. By the time a big company gets the committee to organize the subcommittee to pick a meeting date, your startup could have made 20 decisions, reversed five of them and implemented the fifteen that worked.

A startup is a temporary organization designed to search for a repeatable and scalable business model.

Business plans are the tool existing companies use for execution. They are the wrong tool to search for a business model.