My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.

The people who built Silicon Valley were engineers. They learned business, they learned a lot of different things, but they had a real belief that humans, if they worked hard with other creative, smart people, could solve most of humankind's problems. I believe that very much.

Creativity is just connecting things.

Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.

The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.

When the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off.

The customer is the final inspector.