My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.

What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.

So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.

I think we're having fun. I think our customers really like our products. And we're always trying to do better.

Your time is limited, so don't waste it living someone else's life.

I'm very excited about having the Internet in my den.