One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.

I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.

This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.

I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.

Creativity is just connecting things.

Our goal is to make the best devices in the world, not to be the biggest.

A computer is the most incredible tool we've ever seen. It can be a writing tool, a communications center, a supercalculator, a planner, a filer and an artistic instrument all in one, just by being given new instructions, or software, to work from. There are no other tools that have the power and versatility of a computer.