Nothing can ever be a rule in drama, because then you're saying certain things won't ever happen, and that would be very boring.
Steven MoffatYou should always waste time when you don't have any. Time is not the boss of you. Rule 408.
Steven MoffatThe Doctor: It's my nose; it has special powers. Nancy: Yeah? That why it's so...? The Doctor: What? Nancy: Nothing. The Doctor: What? Nancy: Nothing. Do your ears have special powers too?
Steven Moffat