There's something really cool about scaring children. Traumatize a generation, that's what it's all about.
Steven MoffatRose: 'If you are an alien, how come you sound like you're from the north?' Doctor: 'Lots of planets have a north!
Steven MoffatWhat is immutable about Sherlock Holmes? He favors reason over emotion, but actually underneath that, there is a lot of emotion going on. You can't suddenly make him ordinary because he would hate that. He's not suddenly going to be somebody else.
Steven MoffatNever ignore a coincidence. Unless you're busy, in which case, always ignore a coincidence.
Steven MoffatMadge: I don't know why I keep shouting at them. The Doctor: Because every time you see them happy you remember how sad they're going to be. And it breaks your heart. Because what's the point in them being happy now if they're going to be sad later. The answer is, of course, because they are going to be sad later. ~ The Doctor, the Widow, and the Wardrobe
Steven Moffat