I can say with pride verging on smugness that I've got two very successful shows that assume their audience is very smart.
Steven MoffatThe way you get your script to the right people is that you put it in an envelope. It's easy. The difficult bit is writing something that is so good people will take a punt on a brand new writer.
Steven MoffatYou know when sometimes you meet someone so beautiful — and then you actually talk with them, and five minutes later they're as dull as a brick. But then there's other people, and you meet them and you think: "Not bad, they're okay," and then you get to know them, and their face sort of becomes them, like their personality's written all over it; and they just — and they turn into something so beautiful.
Steven Moffat