I was the chief executive once, I've been there. My recommendation to anybody is don't go backwards.
Stuart RoseIf you wait for customers to tell you that you need to do something, you're too late. Good business leaders should be half a step ahead of what customers want, i.e. they don't actually quite know they want it. That's what innovation's about. With Plan A, we didn't wait for the consumers to tell us.
Stuart RoseThere is a responsibility on all companies to look at the quantum of pay and the relationship between the top and the bottom.
Stuart Rose