Once people start introducing animal products into their diet, that's when the mischief starts.

Excessive animal protein is at the core of many chronic diseases.

The ideal human diet looks like this: Consume plant-based foods in forms as close to their natural state as possible (“whole” foods). Eat a variety of vegetables, fruits, raw nuts and seeds, beans and legumes, and whole grains. Avoid heavily processed foods and animal products. Stay away from added salt, oil, and sugar. Aim to get 80 percent of your calories from carbohydrates, 10 percent from fat, and 10 percent from protein.

In short, it is about the multiple health benefits of consuming plant-based foods, and the largely unappreciated health dangers of consuming animal-based foods, including all types of meat, dairy and eggs.

Casein [the main protein found in dairy], in fact, is the most 'relevant' chemical carcinogen ever identified; its cancer-producin g effects occur in animals at consumption levels close to normal-striking ly unlike cancer-causing environmental chemicals that are fed to lab animals at a few hundred or even a few thousand times their normal levels of consumption.

I was raised on a dairy farm and ate plenty of meat and eggs until about twenty years ago. I started doing nutritional research, and a decade pr so after that my family made some major dietary changes. I'm just paying attention to what the data are telling me: The scientific evidence came first.

Good health is about being able to fully enjoy the time we do have. It is about being as functional as possible throughout our entire lives and avoiding crippling, painful and lengthy battles with disease. There are many better ways to die, and to live.