First, nutrition is the master key to human health. Second, what most of us think of as proper nutrition--isn't.

Let’s start with the most prominent ecological crisis of our time: global warming. When you look seriously at the numbers, you find that switching from a meat-based to a plant-based diet would do more to curb and reverse global warming than any other initiative.

Nutrition trumps genes.

The people who eat the most animal protein have the most heart disease, cancer and diabetes.

As you will come to see, much is governed by the Golden Rule: he who has the gold makes the rules.

Excessive animal protein is at the core of many chronic diseases.

When absurdities get repeated often enough, they start sounding like truth.