A plant-based diet is more likely to produce good health and to reduce sharply the risk of heart problems, cancer, diabetes, osteoporosis, gallstones, and kidney disease.

In short, it is about the multiple health benefits of consuming plant-based foods, and the largely unappreciated health dangers of consuming animal-based foods, including all types of meat, dairy and eggs.

I know of nothing else in medicine that can come close to what a plant-based diet can do. In theory, if everyone were to adopt this, I really believe we can cut health care costs by seventy to eighty percent. That's amazing. And it all comes from understanding nutrition, applying nutrition, and just watching the results.

Americans love to hear good things about their bad habits.

Nutrition trumps genes.

As you will come to see, much is governed by the Golden Rule: he who has the gold makes the rules.

Perhaps it is a testament to the power of modern marketing savvy that an obese man with heart disease and high blood pressure became one of the richest snake oil salesmen ever to live, selling a diet that promises to help you lose weight, to keep your heart healthy and to normalize your blood pressure.