In the next ten years, one of the things you're bound to hear is that animal protein is one of the most toxic nutrients of all that can be considered. Quite simply, the more you substitute plant foods for animal foods, the healthier you are likely to be.

Usually, the first thing a country does in the course of economic development is to introduce a lot of livestock. Our data are showing that this is not a very smart move and the Chinese are listening. They are realizing that animal-based agriculture is not the way to go.... We are basically a vegetarian species and should be eating a wide variety of plant food and minimizing our intake of animal foods.

One way to identify the optimal human diet, pretty obvious to all but fundamentalist reductionists, is to survey and compare populations as they already exist, and see what they eat and how healthy they are.

A good diet is the most powerful weapon we have against disease and sickness.

Excessive animal protein is at the core of many chronic diseases.

Once people start introducing animal products into their diet, that's when the mischief starts.

Perhaps it is a testament to the power of modern marketing savvy that an obese man with heart disease and high blood pressure became one of the richest snake oil salesmen ever to live, selling a diet that promises to help you lose weight, to keep your heart healthy and to normalize your blood pressure.