The difference in the way Hillary Clinton and Donald Trump talk about the middle class is stark. For Clinton, it's a story of hope. For Trump, it is a story of loss.

[Hillary Clinton ] sometimes struggles with the big theme. She loves talking about her plans, and she often is very focused on sort of the smaller things that could be quite valuable in governing but aren't so good in big speechmaking.

When a trust is betrayed, that has to be rebuilt.

Way back in 1979, as a guest on a local TV show in Arkansas, then Hillary Rodham was quizzed about not taking her husband's last name when they got married and keeping her job as a lawyer while being first lady of the state.

People don't change. People are who they are.

Hillary Clinton and her husband, the former president, are of course by all measures quite wealthy as well, having earned tens of millions of dollars in book royalties and speaking fees in recent years. Which is why in speeches, she leans heavily on her family history.

[Hillary Clinton] needs to accomplish a lot. She also has to provide a unifying theme for all the things she wants to do.