I will write with honesty and feeling.

The world does not reward average people so I will be extraordinary.

I will write with honesty and feeling.

If I had unlimited, god-like powers and could grant my prospectivecustomer the biggest benefit I can possibly imagine he or she would ideally want from myproduct, what would that be?

You cannot fail. You can only get results.

Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this is with exactly the same body copy!

Knowledge without action, is like having no knowledge at all!