I am willing to do whatever is necessary to succeed.
You cannot fail. You can only get results.
If I had unlimited, god-like powers and could grant my prospectivecustomer the biggest benefit I can possibly imagine he or she would ideally want from myproduct, what would that be?
Knowledge without action, is like having no knowledge at all!
I will write with honesty and feeling.
Ads which ran 30-50 years ago, even a hundred years ago, are often better than those you see today. You’ll get great ideas to use in your marketing.