You have to have really wide reading habits and pay attention to the news and just everything that's going on in the world: you need to. If you get this right, then the writing is a piece of cake.
Terry PratchettParticles of raw inspiration sleet through the universe all the time. Every once in a while one of them hits a receptive mind, which then invents DNA or the flute sonata form or a way of making light bulbs wear out in half the time. But most of them miss. Most people go through their lives without being hit by even one.
Terry PratchettHe talks pretty big for a gutter wizard," he muttered. "You don't understand at all," said the wizard wearily. "I'm so scared of you my spine has turned to jelly, it's just that I'm suffering from an overdose of terror right now. I mean, when I've got over that then I'll have time to be decently frightened of you.
Terry Pratchett