Kodak sells film, but they don't advertise film; they advertise memories.
An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill
The true purpose of a business is to create and keep a customer, not to make you money.
Anything in excess is a poison.
Organizations exist to enable ordinary people to do extraordinary things.
Nothing drives progress like the imagination. The idea precedes the deed. The only exceptions are accidents and natural selection.