Though progress starts with the imagination, only work can make things happen. And work itself works best when fueled, again by the imagination.

Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.

Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

Kodak sells film, but they don't advertise film; they advertise memories.

The trouble with much of the advice business is getting today about the need to be more vigorously creative is, essentially, that its advocates have generally failed to distinguish between the relatively easy process of being creative in the abstract and the infinitely more difficult process of being innovationist in the concrete.

You want to dig your well where you have the best chance of finding water with the least amount of digging