Though progress starts with the imagination, only work can make things happen. And work itself works best when fueled, again by the imagination.

A product is not a product unless it sells. Otherwise it is merely a museum piece.

You want to dig your well where you have the best chance of finding water with the least amount of digging

Kodak sells film, but they don't advertise film; they advertise memories.

Nothing drives progress like the imagination. The idea precedes the deed. The only exceptions are accidents and natural selection.

Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.

Customers buy 1/4 holes, not 1/4 bits.