A product is not a product unless it sells. Otherwise it is merely a museum piece.

Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".

A powerful force drives the world toward a converging commonality, and that force is technology. … Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies.

The oil industry is a stunning example of how science, technology, and mass production can divert an entire group of companies from their main task. ... No oil company gets as excited about the customers in its own backyard as about the oil in the Sahara Desert. ... But the truth is, it seems to me, that the industry begins with the needs of the customer for its products. From that primal position its definition moves steadily back stream to areas of progressively lesser importance until it finally comes to rest at the search for oil.

Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.

People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!

Creative people tend to pass the responsibility for getting down to brass tacks to others.