A product is not a product unless it sells. Otherwise it is merely a museum piece.

Kodak sells film, but they don't advertise film; they advertise memories.

Nothing drives progress like the imagination. The idea precedes the deed. The only exceptions are accidents and natural selection.

Ideas are useless unless used.

A powerful new idea can kick around unused in a company for years, not because its merits are not recognized, but because nobody has assumed the responsibility for converting it from words into action.

Creative people tend to pass the responsibility for getting down to brass tacks to others.

Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation.