The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.
Thomas J. WatsonIt is a common mistake to think of failure as the enemy of success. Failure is a teacher-a harsh one, but the best. Pull your failures to pieces looking for the reason. Put your failure to work for you.
Thomas J. WatsonWhen asked how to achieve success more rapidly, came the quick reply, 'Double your failure rate'.
Thomas J. Watson